What app developers and advertisers need to know -

Hi eMarketer Reader,

Digital advertising fraud continues to beset programmatic advertisers and their partners. The most optimistic outlooks suggest billions will be lost this year alone. However, headway is being made through improvements in fraud education, awareness, and detection industrywide.

We invite you to download a complimentary copy of our analyst report, "Digital Ad Fraud 2020: Illuminating the Supply Chain." In this report, you’ll learn the measures being taken to mitigate and prevent ad fraud, and how to stay one step ahead, including:

• Which ad channels are most at risk for fraudulent activity
  
• The vulnerabilities of various advertising models, including attribution
  
• What’s in store for the future of fraud detection
  

Receive my copy. This eMarketer Report is presented by Branch.

Sincerely,
eMarketer Editors

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