Consumer behaviors and advertising shifts -

Hi John,

Consumers continue to flock to streaming services—and advertisers are following them. More companies are investing in TV operating systems that monetize ads, and for good reason.

According to our eMarketer forecast, connected TV (CTV) ad spending grew nearly 60% in 2021, totaling $14 billion. CTV ad growth will continue in 2022, reaching $20 billion, while subscription revenues from streaming services will total $45.55 billion. This market, in particular, is becoming extremely competitive.

We’ve pulled together our top three trends that will shake up the TV and digital video landscape this year. Download a complimentary copy of our new analyst report, “US Video Trends to Watch in 2022,” to learn:

• What streaming services are telling us about shifting consumer behaviors
  
• Which specific technologies and channels executives are betting on to drive sales
  
• Trends shaking up TV and digital video—and what they mean for the future of marketing

Receive your copy. This eMarketer report is presented by QuickFrame.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues and peers who may be interested in TV and digital video trends. Thank you!