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Hi John,

I would like to invite you to download a complimentary copy of our analyst report, “TV Ad Measurement: Opportunities and Challenges in the Convergence of Linear and Digital TV.” In this report, you’ll learn:

• The disruptors that can either encourage or inhibit the effectiveness of TV ad measurement
  
• Why a lack of standardization is hampering efforts to achieve measurability across linear and connected TV (CTV) platforms
  
• Opportunities for companies that successfully harmonize linear and CTV ads
  

Receive your copy today. This eMarketer report is presented by LiveRamp.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy
eMarketer, Inc.

P.S. Please forward this email to colleagues who need to know about TV ad measurement. Thank you!