Hi John,
Digital ad spending in the US is facing its slowest growth rate in over a decade. Connected TV (CTV), however, is among the few channels that will accelerate this year, according to our projections, stealing an increasing share of advertising budgets—especially from traditional TV.
For an in-depth understanding of the trends driving this shift, download a complimentary copy of our analyst report, “TV and Connected TV Ad Spending Forecasts 2023.”
In this report, we cover: - The projected advertising spend on CTV versus linear TV
- Strategies for marketers to leverage both advertising formats to maximize reach
- The behavioral shifts in time spent on CTV and how they align with advertising growth
Receive your copy. This eMarketer analyst report is presented by StackAdapt.
Sincerely,
eMarketer Editors |
