What marketers need to know about the ad juggernaut -
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Hi John,
Did you know the two fastest-growing digital ad businesses this year in the US will be Walmart’s and Instacart’s retail media networks? In fact, they are ahead of both TikTok and direct competitor Amazon. Retail media is quickly becoming the go-to channel for marketers across industries that are seeking highly coveted first-party customer data and more precise targeting.
Download a complimentary copy of our analyst report, “Retail Media Explainer: What Marketers Should Know About This Advertising Juggernaut,” to help you make sense of this revenue-driving powerhouse.
This analyst report will break down: Retail media ad spending through 2024 How these ads are bought and sold Prerequisites that make for a great partner Receive your copy. This eMarketer analyst report is presented by Equativ.
Sincerely,
eMarketer Editors | | | | P.S. Please forward this email to colleagues who are interested in retail media advertising. Thank you! |
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