Hi John,
The advertising ecosystem may feel a little murky right now, especially as we see US advertising growth slowing for the first time in over a decade. The good news is most of that money is going to new channels.
Download a complimentary copy of our analyst report, “US Ad Spending 2023: Amid Deceleration, CTV and Retail Media Are Silver Linings,” to gain clarity on the digital media channels poised for a comeback.
In this report, we cover: - Our latest ad spend forecasts across all major channels, formats, and companies through to 2027
- Insight into why connected TV and retail media are leading the pack
- What’s at stake for search and display ad budgets, both of which are poised for continued seesawing
Receive your copy. This eMarketer analyst report is presented by LiveRamp.
Sincerely,
eMarketer Editors |
