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Hi John,
During last week’s upfronts, it became clear that the ad spending shift toward digital video, especially connected TV (CTV), is not going away. In fact, we anticipate advertisers will spend $12.49 billion on digital buys this year, marking a 28.0% increase over last year's figure.
Unpack our latest US upfront ad spending forecasts, and find out what went down at this year’s presentations with our new analyst report, “Upfront TV and Digital Video Forecasts and Trends 2023: The End of the ‘Mad Men’ Era Gives Way to CTV.”
Download a complimentary copy of our report, and learn: The forces inhibiting topline TV ad spending Predictions on the role of alternative currencies How ad pricing, volume, and contract flexibility will shape future negotiations Receive your copy. This eMarketer analyst report is presented by MNTN.
Sincerely,
eMarketer Editors | | | | P.S. Please forward this email to colleagues who are interested in TV ad spending trends. Thank you! |
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