A breakdown of ad spend by device, format, transactions, and more -

Hi John,

US advertisers spent 41.2% more on programmatic display ads in 2021—the biggest annual increase since 2016. Will that growth trend continue this year?

Download a complimentary copy of our new analyst report, “US Programmatic Digital Display Ad Spending: Navigating Innovation in Identity and Consolidation in Ad Tech,” to understand why programmatic display advertising is thriving despite lingering uncertainty as third-party cookies are phased out. You’ll learn:

• Market size and ad spending breakdowns by device, format, and transaction method
• Why identity resolution is both the No. 1 challenge and the No. 1 opportunity for advertisers
• Insight into the maturation of the programmatic workplace

Receive your copy. This eMarketer analyst report is presented by LiveRamp.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in the future of programmatic advertising. Thank you!