eMarketer Report

Hi John,

Where are advertisers in their journey to move on from third-party data and identifiers? While many parts of the digital media landscape are bracing for a recession, ad buyers and sellers are looking to salvage consumer targeting when it is more important to be efficient with spend.

Download a complimentary copy of our analyst report, “Publisher Ad Monetization: Ad Buyers and Sellers Are Rewriting the Rules of Engagement as Privacy-First Era Dawns,” to learn:

Why $10 billion of publisher ad revenues are at risk
Why US programmatic advertising faces the greatest possible disruption
How advertisers can capitalize on advancements beyond third-party cookies
How the ad industry’s move beyond third-party cookies will impact ad budget, targeting, and decision-making

Receive your copy. This eMarketer analyst report is presented by LiveIntent.

Sincerely,
eMarketer Editors

Download the Report

P.S. Please forward this email to colleagues who are interested in ad monetization. Thank you!

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