JUNE 25, 2021

Analyst Warns of ‘Profit Desert’ as EVs, AVs Enter Market

No automaker can hang back and let their competitors take the early risks without potentially falling behind in developing EVs and autonomy, says analyst Mark Wakefield of AlixPartners.

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Car Dealer Tells How to Connect With Customers

As an investigator would, car salespeople should “look for clues,” says Michelle Primm, managing director of the Cascade Auto Group.

Survey Shows Color Key Factor for 88% of Vehicle Shoppers

“It is exciting to see how bolder colors are becoming more and more popular in the minds of consumers,” says Nancy Lockhart, global color manager-mobility coatings at Axalta. “Reds and blues are clearly rising in preference.”

Invest Dealership Profits in People, Consultant Says

Dealerships need to be able to sell themselves based on other employee benefits besides compensation, such as opportunities for promotion, healthcare benefits, work-life balance, a supportive corporate culture and paid time off, consultant Candice Crane says.

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