Hi John,
Well over half (65%) of US brand marketers say they’re excited to create and scale content faster with generative AI (genAI) tools, like ChatGPT, DALL-E 2, and others, according to a recent Sitecore survey.
But your content marketing strategy will need some safeguards in place to avoid the nonsensical and incorrect information sometimes generated by these new tools. The human touch still has a very essential role to play.
Register now and join Kelsey Voss, our principal analyst, who will share the benefits and drawbacks of genAI, and ways to fine-tune your content to outshine your competition.
You’ll also learn: - Where to invest time and resources
- Ideas about when to stay human
- Best practices to get your AI content strategy up and running
This Meet the Analyst Webinar is made possible by Yext.
Sincerely,
eMarketer Editors |
