How advertisers, publishers, and partners can solve for ad targeting -

Hi John,

Identifying and reaching the right audiences is among advertisers’ most important tasks. And digital media has provided unprecedented levels of addressability.

But consumer privacy and data protection regulations, along with infrastructural changes like Apple’s AppTrackingTransparency (ATT) framework and the eventual deprecation of third-party cookies, are making ad targeting more difficult.

Join us for an upcoming Meet the Analyst Webinar, featuring Nicole Perrin, eMarketer principal analyst at Insider Intelligence, as she offers her perspective on the latest privacy developments, and shares best practices for advertisers to understand and reach audiences.

Register here for "Ad Targeting in the Extended Identity Crisis." Made possible by BlueConic, this live-video webinar will explore:

• What types of data advertisers, publishers, and their partners use to facilitate targeting
• How current ways of doing business will be affected by technical changes like the ATT framework and the eventual death of third-party cookies
• Best practices for advertisers and the rest of the ecosystem to confront both new and longstanding challenges in ad targeting

Please reserve your seat today for Thursday, July 15 at 2pm ET.

This Meet the Analyst Webinar is made possible by BlueConic.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com