Key shifts in consumer behavior, purchase trends and lessons during an uncertain economy -

Hi John,

Small- and medium-sized businesses (SMBs) find themselves in a really tough spot as they try to navigate the coronavirus outbreak. Many have been forced to suspend services—and face an uncertain economy once business as usual resumes.

How should SMBs communicate with hesitant customers during this difficult time? How can these companies bounce back when daily life returns to some semblance of normal?

Join us for an upcoming Meet the Analyst Webinar, featuring eMarketer principal analysts Jillian Ryan and Andrew Lipsman. They will discuss shifts in buying behaviors and trends since the pandemic began, as well as marketing strategies to employ and meet audience needs.

Register here for "From Survival to Revival: Best Practices in SMB Marketing Amid the Coronavirus Crisis." This live-video webinar will explore:

• An overview of how SMBs have been impacted by the COVID-19 pandemic
• Data and insights on shifts in buying behavior and sentiment for consumers and B2B buyers alike
• Best practices for executing marketing and advertising during this crisis
• A forward look into what the bounce-back might look like
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This webinar will take place on Wednesday, April 22 at 2:00 PM ET.

Sincerely,
eMarketer Editors