Hi John,
Retail media measurement is like a complex maze. The pathways are evolving, branching into display, video, connected TV, and even the physical store. Navigating these pathways is challenging but crucial to leverage full-funnel targeting and attribution.
Register now and join Andrew Lipsman, our vice president and principal analyst, who will show a clear path.
You’ll find out about: - The evolution of retail media attribution, from online to in-store
- The role of closed-loop measurement in streaming TV
- The use of incrementality measurement for return on ad spend evaluation
Sincerely,
eMarketer Editors
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