New marketing, media, and merchandising strategies -

Hi John,

The convergence of media and commerce is a megatrend reshaping the marketing ecosystem today.

Social commerce—which will rise 35% to $36 billion in the US this year—is the trend's current center of gravity as brands leverage digital media to gain awareness and scale, and commercialize faster than ever before. As the path to purchase tightens, how can brands capitalize on this trend through more effective marketing, media, and merchandising strategies?

Join us for an upcoming Meet the Analyst Webinar, featuring Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, as he shares the latest trends in social commerce.

Register here for "The Convergence of Media and Commerce." Made possible by Reddit, this live-video webinar will explore:

• Strategies for brands to break through and drive sales
• How the new media value chain is shortening the path to purchase
• Why context, creative, and audience engagement are keys to conversion
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live-video presentation will take place on Thursday, February 25 at 2:00 PM ET.

This Meet the Analyst Webinar is made possible by Reddit.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com