How to set a strategy for the future -

Hi John,

Identifying digital device users is the backbone of most digital advertising practices today, from segmenting and targeting to measurement and attribution. And now, the identifiers that marketers and their partners have used are coming under threat as platforms and regulators work to improve data privacy and protection practices for consumers.

Join us for an upcoming Meet the Analyst Webinar, featuring eMarketer principal analyst Nicole Perrin, as she discusses how advertisers and their partners are hoping to continue getting the right messages to the right audiences and measuring the results of digital advertising.

Register here for "Identifying the Path Forward in a Post-Cookie World." Made possible by Adobe, this live-video webinar will explore:

• Three major disruptions to digital advertisers’ identity practices this year
• How marketers and advertisers are responding to identity challenges
• Essential tactical and strategic considerations for the future
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live-video presentation will take place on Thursday, November 12 at 2:00 PM ET.

This Meet the Analyst Webinar is made possible by Adobe.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com