Hi John,
By the end of this year, identity resolution will be a $10 billion industry in the US alone, according to the Winterberry Group. This is just one indicator of the huge challenge at stake for marketers and publishers looking to find common ground on audience targeting across a very complex and scattered digital ad landscape.
Register now and join Paul Verna, our principal analyst, as he gets you up to speed on the fickle state of identity resolution, including spending predictions and how to get in front of the cookieless future, from testing relatively new collaboration paradigms—like data clean rooms—to revisiting probabilistic matching and contextual targeting.
Secure your seat today for Thursday, March 30 at 2pm ET / 11am PT.
This Meet the Analyst Webinar is made possible by Acxiom.
Sincerely,
eMarketer Editors |
