Best practices for building consumer trust -

Hi John,

In the last decade I’ve watched consumers’ attitudes towards personal data and privacy evolve, and I think we’re at an important inflection point. Consumers not only care about their privacy, they are also increasingly willing to spend time and money to protect their data, and consider this a buying factor. The market for privacy is here.

Today, privacy is more than a compliance concern—it’s a key opportunity for differentiation. And, it’s especially true for emerging tech platforms and applications that rely on users’ trust to grow.

I would like to invite you to our webinar on Thursday, July 8, where I’ll discuss how shifting consumer attitudes and new regulations have raised the stakes, making privacy a competitive advantage.

This live-video webinar (register here!) will explore:

• How to fuel adoption, growth, and increase or retain market share by illustrating privacy strategies with case studies
• Why breaches of trust can open opportunities for competitors
• Best practices for differentiation with privacy-protecting values and product designs

Please reserve your seat today for Thursday, July 8 at 2pm ET.

This Meet the Analyst Webinar is made possible by Valassis, a Vericast business.

Sincerely,
Sara M. Watson
Senior Analyst

P.S. Please forward this invite to colleagues and peers who are interested in consumer privacy – they’ll thank you for it!

Interested in sponsoring a webinar? Email advertising@emarketer.com