Brand standing: opportunities and pitfalls for today’s marketers -
 
 

Hi John,

Today’s consumers are attentive, vocal, energized, and want to do business with companies that align with their values. According to an October 2021 survey from ​​McKinsey & Company, two-thirds of US consumers say their social values shape their shopping decisions.

Join me (register here!) as I answer these questions and more:
  • How are consumers’ values affecting their attitudes toward brands?
  • What are the opportunities and pitfalls of brand standings?
  • What are the most effective ways to engage with values-driven consumers?
Please reserve your seat today for Thursday, May 5 at 2pm ET / 11am PT.
I don’t want you to miss out!

This Meet the Analyst Webinar is made possible by impact.com.

See you soon,
Dave Frankland
Principal Analyst
Register Now
P.S. Please forward this invite to colleagues and peers who are interested in reaching values-driven consumers.

Interested in sponsoring a webinar? Email advertising@emarketer.com
 
 
       

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