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As retail media evolves beyond search into display, video, streaming TV, and physical stores, the growing complexity makes it harder—but also that much more important—to standardize metrics and close the loop with sales performance.
Join me (register here!) as I help retailers and brands navigate retail media measurement today, with a discussion of the critical KPIs and frameworks needed to realize the potential of full-funnel targeting and attribution. I'll also be joined by our special guest, Shailesh Khadapkar, principal strategist at Adobe.
Reserve your seat today for Thursday, August 3 at 2pm ET / 11am PT.
This Meet the Analyst Webinar is made possible by Adobe.
See you soon,P.S. Please forward this invite to colleagues who are interested in retail media measurement.
Interested in sponsoring a webinar? Email advertising@emarketer.com
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