Hi John,
Programmatic display ad spending will top nearly $150 billion in the US this year, outpacing topline digital ad spending according to our forecast. Programmatic channels are a go-to remedy for advertisers looking to easily—and quickly—adjust their spend when budgets are tight and scrutinized daily.
Register now and join Evelyn Mitchell, our senior analyst, as she discusses our latest programmatic ad spending forecast and ways to gain even more control of your data.
You’ll learn why: - Programmatic ad spending will remain strong, especially in the US
- Video will dominate programmatic ad spending
- Advertisers favor closed and private ecosystems
- Now is the time to test privacy-first targeting and measurement strategies
- Plus! Lina Wangfang, senior director, inventory at StackAdapt, joins the conversation
Secure your seat today for Wednesday, March 29 at 2pm ET / 11am PT.
This Meet the Analyst Webinar is made possible by StackAdapt.
Sincerely,
eMarketer Editors |
