Hi eMarketer Reader,

Content can be used as a nurture and educational tool throughout the entire customer lifecycle. Powerful content is more than a lead generation device—it can influence and drive audience behavior.

Join us for an upcoming Meet the Analyst webinar, featuring eMarketer principal analyst Jillian Ryan, as she discusses insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire lifecycle; from the top of the funnel, through purchase and even as part of the renewal stage.

Register here for “Content Across the Lifecycle: How B2Bs Use Content as a Marketing and Sales Tool.” Made possible by BrandMaker, this live-video webinar will explore:

• Common frameworks for developing a customer lifecycle and journey map
• Brand examples of how to create and share content throughout the different stages to drive desired buyer or customer behavior
• Plus! Ted Lesher, managing director at BrandMaker, joins the conversation

Please reserve your seat today. The live-video presentation will take place on Thursday, April 4 at 1:00 PM ET.

This Meet the Analyst webinar is made possible by BrandMaker.

Sincerely,
eMarketer Editors