The right tool can reveal market trends and competitive digital insights — for any website, industry, or market. For example, you can discover your closest rivals' traffic sources in seconds, or see what they are up to online — then adjust your strategy as needed.

Semrush can do that and more:

Find out how competitors generate traffic
See the top pages on competitors’ websites
Assess your competitors’ organic traffic
Examine your rivals’ paid traffic
Analyze the top content and social media engagement