Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Be it ad fraud, hidden ad tech fees, black box algorithms or data leakages, the industry’s history demonstrates fleeting concern for such matters. Why should MFAs be treated any differently? | | |
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howdy! | | | | | With the new search ads toggle out of beta and available to all advertisers, agency execs expect that increased interest in social search efforts on the platform will now not only focus on organic efforts but paid as well. | | |
| | | | | As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns. | | |
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howdy! | | | | | As of today, LaPointe Jameson is no longer involved in Evil Geniuses’ day-to-day operations, but she will remain on staff for the next two weeks to aid in the transition in an advisory role. Chris DeAppolonio, who previously served as Evil Geniuses’ chief innovation officer, is stepping in as the organization’s interim CEO. | | |
| | | | | During BFCM, flashy messaging and deals will only get marketers so far. Values are in play, and consumers prefer to shop with brands that can show they’re socially responsible, even during the busiest shopping seasons. | | |
howdy! | | | | | At Stagwell agency Code and Theory, Kirstyn Nimmo is leading efforts to expand an inclusion practice and training across its workforce and client base. | | |
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| | | | | To effectively engage with audiences, teams are using generative AI to assess how content is consumed, identifying themes, sentiment patterns and topics that will resonate with them. | | |
howdy! | | | | | The small shop aims to recreate Madison Avenue of olden days, with media and creative together under one roof — with an aim to deliver specific insights on ethnicities. | | |
howdy! | | | | | The small shop aims to recreate Madison Avenue of olden days, with media and creative together under one roof — with an aim to deliver specific insights on ethnicities. | | |
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