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The nation’s two major commercial TV networks face intense pressure to win the ratings for the 6pm news amid turbulent times in the media industry.
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NEWS BULLETINS
Anchors nervous as TV’s 6pm news war intensifies
The nation’s two major commercial TV networks face intense pressure to win the ratings for the 6pm news amid turbulent times in the media industry.
MEDIA DIARY
Trump’s rise leads to ABC meltdown
Donald Trump’s popularity surge following the failed assassination attempt has sent some sections of the media into a tailspin as they grapple with the possibility of him winning November’s election.
COMMENTARY
Journalists ignorant of Israel’s history
More than nine months into Israel’s war in Gaza, much of the world’s media still has not understood Gazan civilians are the deliberate victims of Hamas’s tactics.
PRIME TIME BOSS
New Spotlight EP’s plans to revamp troubled show
At just 25 Gemma Williams has been appointed executive producer of Seven’s Spotlight program and she’s determined to make the show a success.
MEDIA
Jailed reporter Evan Gershkovich a valued friend
Falsely accused Wall Street Journal reporter was sentenced to 16 years after a trial denounced as a sham.
MEDIA
ACM to close two regional mastheads in digital shift
Australian Community Media will close two newspapers permanently and switch to a new publishing model for several of its regional mastheads as it shifts its focus to digital.
PUBLIC BROADCASTER
Viewers quizzed about ABC’s impartiality
The public broadcaster is asking its audience to rate its key news and current affairs programs and determine whether their programs are “accurate and impartial.”
EXCLUSIVE
Aussie sunscreen queen relaunches hero product to boost growth
Ultra Violette, the cult Australian sunscreen brand, is relaunching its hero Queen Screen product as it looks to accelerate growth through local and international markets.
THE GROWTH AGENDA
Lego’s out of this world campaign for space range
Crop circles, space bricks and astronauts. Lego pulls all the stops in the marketing campaign for its new Lego Space range.
THE GROWTH AGENDA
Eye-watering cost of dull marketing is a valuable lesson for advertisers
Two decades of short-term performance marketing thinking have undermined belief in the value of long-term, emotional advertising, according to advertising effectiveness expert Peter Field.
EXCLUSIVE
New NRMA Insurance campaign helps show it’s in for the long haul
NRMA Insurance is positioning as A Help Company in a bid to future proof the business for the next 100 years.
 
 
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