Today is a milestone. It’s the day we become Crucial Learning.
For three decades, we have been known as a corporate training firm that has helped thousands of organizations achieve results. We have certified 15,000+ internal leaders who have taught the courses in their own organizations reaching millions of people across the globe. This model has helped us achieve our mission and will continue to be an important part of our future.
But we also have a vision for a greater contribution—to do more good in the world, to share our crucial skills more broadly because we believe they have potential to solve tough problems and help individuals find happiness and fulfillment.
So, while our new name and brand are both fun and exciting, they also represent a fundamental shift in our direction. The start of something new and important.
We are leaving behind the label of training company and become a learning company. We are expanding beyond the literal and virtual walls of corporate learning and creating experiences for anyone and everyone looking to improve results and relationships.
Today we announce a new name and brand, as well as a new Crucial Conversations learning experience and new on-demand courses. But this is just the beginning of our efforts to reach broader audiences with more flexible, accessible, and inclusive learning options.
So, let us reintroduce ourselves: Hello, we are Crucial Learning.