| | This workshop will feature real-world tips and tactics from leading communicators. | | Join Ragan on June 8, 2021. Whether you’re looking to improve your DEI communications or design a program from the ground up, this virtual workshop will help you include a diversity of perspectives in your communications strategy, measure your progress, hold leadership accountable and help tell your brand’s story in more inclusive ways. | | | | You’ll learn: | | How to make a case for investing in diversity, equity and inclusion—inside and out Strategies to coach your leaders to be transparent and truthful in their messaging Ways to tie your social statements to your organization's vision and values Tactics for engaging your employees in conversation, in an open and authentic way How to respond to stakeholder criticism without backpedaling from reality How to gather input from the right groups and determine proper guidance and language to include and educate those using it The overall production process to follow to ensure all your content represents and supports an inclusive culture What to measure, and how to use those metrics to drive accountability Essential education from microaggressions to unconscious bias to psychological safety How to move beyond heritage months and practice inclusive storytelling year-round—including holding events like listening tours and sharing panels How to support and partner with ERGs, DE&I councils and task forces, on effective communications Ways to find the errors in an organizational message and re-write it to be more inclusive. How to Design a process to create communications for a real-life social injustice scenario (Asian hate, BLM, etc.) | | | Contact us with questions:
Shallon Blackburn at shallonb@ragan.com or 800-878-5331. |
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