New York, May 2, 2022 -- Cynopsis will host its first-ever Sports CMO Exchange on May 24th, a virtual event where sports marketing leaders gather to discuss the ever-evolving changes in the sports landscape, and how to prepare for what's to come. Topics covered at the event include the latest in leveraging partnerships, engaging audience, creating sports fan culture, and more.

“Where sports marketing goes, the rest of the world follows. 2022 means that sports marketers are being freshly challenged, as we witness an emerging landscape that is grappling with the blend of real and digital worlds, requiring better data capture and analytics, NFTS, and other ground breaking technologies. Add in a renewed focus on sustainability, diversity, and mental health, and we are dealing with nothing less than a full-scale disruption of legacy marketing methods,” said Chris Pursell, Head of Content & Strategic Partnership Cynopsis Sports & Esports.

Speakers at CMO Exchange include multiple renowned industry experts:

• Heidi Browning, Senior Executive Vice President & Chief Marketing Office, NHL
• David Bruce, SVP of Brand and Integrated Marketing, Major League Soccer
• Phil Cook, Chief Marketing Officer, WNBA
• Chris Davis, CMO, Global Marketing & Sports Marketing and SVP, Global Merchandising, New Balance
• Tim Ellis, Executive Vice President, CMO, NFL
• Laura Gentile, Executive Vice President, Commercial Marketing, Disney Networks & ESPN
• Mónica Gil, EVP, Chief Administrative & Marketing Officer, NBCUniversal Telemundo Enterprises
• Robert Gottlieb, Executive Vice President, Marketing, FOX Sports
• Pete Jung, Senior Vice President & Chief Marketing Officer, NASCAR
• Heidi Noland, Senior Vice President, Global Brand and Creative, UFC
• Arda Ocal, Host, ESPN
• Stephanie Perdue, Vice President, Brand Marketing, Chipotle
• John Pierce, Co-Founder & Managing Partner, Player 2
• Mike Raffensperger, Chief Marketing Officer, FanDuel
• Jon Stainer, Managing Director, North America, Nielsen
• Jennifer Storms, Chief Marketing Officer, Entertainment and Sports, NBCUniversal
• Dan Sutton, Senior Director of Global Esports Marketing, Riot Games
• Doug Vosik, Chief Marketing Officer, LA Galaxy
• John Zeigler, Chief Marketing Officer, Sinclair Broadcast Group

To attend the virtual conference, register here: https://hopin.com/events/cynopsis-cmo-exchange

To watch a recording of the event, available one week after the program, visit: https://www.cynopsis.com/events/cmo-exchange-2022

CMO Sports Exchange is sponsored by Nielsen. Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. 

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Cynopsis Media, a division of Access Intelligence, is the publisher of six free trade publications for the television, media, digital, and sports TV industries. Aside from the Newsletters, Cynopsis produces a variety of live networking events, virtual events, educational webinars, community survey reports, insightful online resources, and benchmarking award programs throughout the year.