Last week, you met BizBash’s first-ever Event Master, Jitter Garcia, senior director of event marketing at Univision. Now get to know her in this full-length full episode.




In the first episode of BizBash’s new Event Masters series, we had the pleasure of sitting down for an exclusive interview with Garcia to discuss how she’s found success in the industry, event marketing versus event planning, tips for engaging with audiences, her biggest lessons learned over the years and much more. Watch the full episode now!

More About Our Event Master: Garcia oversees the development and execution of all B2B client events for Univision, the largest Spanish-language media company in the world. Before arriving at Univision, she produced in-house events at noteworthy brands such as Dow Jones, The Wall Street Journal and Discovery Communications, creating brand experiences for both B2B and consumer audiences. Today, Univision’s event marketing team focuses on client engagement through hospitality around the network’s major tentpole and thought-leadership events, as well as the brand’s largest annual event: Univision’s Network Upfront.

This episode of Event Masters is sponsored by Hubilo.