Plus, inside the renaissance of Halo marketing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
July 24, 2020
By Jameson Fleming
 
 
Hearst Magazines President Resigns After Allegations of Inappropriate Behavior
 

There's been a number of high profile departures in the publishing industry over inappropriate behavior during the last two months. Last night, Hearst Magazines president Troy Young left the company, resigning after a damning New York Times story alleged a slew of lewd actions and helping foster a toxic culture. Young's exodus follows Adam Rapoport, the former editor in chief of Bon Appétit, who left because of allegations of an unfair work culture and a photo of him in brownface. Refinery29, The New York Times and Variety have also experienced backlash from staffers on social media about working conditions and the actions of executives.

Read more: Cosmopolitan’s editor in chief Jessica Pels was also named in the Times article as an executive who fostered a “culture of discrimination.”

 
 
 
 
 
Inside the Cinematic, Incredibly Detailed Rebirth of Halo Marketing

Image from Halo: Infinite

For those of you who have never had the joy of playing a video game in the Halo series, this breathtaking campaign is a chance to experience a legendary title that any creative could appreciate. It's one of the best video game spots since the iconic Dead Island Trailer, which we ranked No. 7 in our 2011 list of top ads. The Microsoft marketing team and longtime agency partner 215 McCann are behind this gorgeous spot.

In the story: Creativity editor David Griner spoke with the masterminds of the campaign to learn how it came together.

 
 
 
With Always-On Channels, Streamers Are Looking More and More Like Traditional TV

What's old is new again. As TV reinvents itself, streamers are tapping models that look awfully familiar in order to differentiate themselves in an incredibly crowded field. They're attracting eyeballs with live channels, just as you'd see on traditional TV, and Peacock is the highest-profile example to tap the classic TV staple. These features come as the live sports drought led consumers to accelerate their cord-cutting—permanently.

Why live channels are suddenly in the spotlight: It all comes down to consumer preferences. And ads. (The answer is always ads.)

In other TV news: Hallmark has a new CEO following Bill Abbott's departure (you may remember he left a month after the network's controversy over pulling ads featuring a same-sex couple kissing). Wonya Lucas will lead Crown Media Family Networks starting Aug, 10.

Get an Adweek Pro Membership to stay on top of the ever-changing TV landscape with expert analysis from our editors.

 
 
 
Brutal Earnings for Airlines, AT&T and Advertising

Thursday's earnings calls revealed some distressing info about a number of companies:

  • The airline industry is in free fall as four airlines Alaska, American, Southwest and United all announced revenues dropped at least 80%. Read more here.
  • AT&T experienced a brutal second quarter, with revenue dropping by a third. The loss of the NBA playoffs and March Madness cost the company nearly a half billion dollars. Read more here.
  • A 13% drop in revenue was actually good news for Publicis Groupe. The holding company actually exceeded expectations as one forecast projected a 23% decline in revenue. Read more here.

Five stories at a glance:

 
 
 
 
 
 
 
 
 
 
 
 
 
This Brand Strategist Enlisted Tiger King's Carole Baskin to Help Him Land a Job at TikTok
 

Jeremy Schumann paid the Tiger King star to urge TikTok to "confess."

 
 
 
 
 
 
 
 
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Difficult Times Call for More Measurable Results
 
Difficult Times Call for More Measurable Results
 
 
 
 
 
 
 
Adweek Promos and Events
NexTech Kicks Off on Monday!
 

Join Adweek virtually, July 27-30, to hear insights and learn best practices from notable c-suite executives, tech titans and teams who are innovating in the space across four key themes: Data, Attribution and the Benchmarks that Matter, Video Convergence, Emerging Technology, and Data and Privacy. Secure your free all-access pass today.

 
 
 
 
 
 
 
 
Actions and Advice From 'A State of Revolt'
 

Top Black executives across marketing and advertising came together for A State of Revolt event, where they reflected on their experiences with racism and called for concrete action to combat it both in general society and within the workplace.

 
 
 
 
 
The U.S. Is on Board, but Will Taboola-Outbrain Merger Hold up to Global Scrutiny?
 

The content recommendation platforms are uniting to take on Big Tech.

 
 
 
 
 
Square Parlays Its Small Business Aid Initiative Into a National TV and Radio Campaign
 

The company picked 6 out of thousands of businesses it had featured on social.

 
 
 
 
 
Back-to-School Spending Projected to Break Records, but Consumers Are Shifting What They Buy
 

They're expecting to spend more on computers and less on clothes.

 
 
 
 
 
Summer Camps May Be Canceled, But These 5 Brands Created Educational At-Home Alternatives
 

Free, interactive activities from The North Face, Amazon Handmade, Arm & Hammer.

 
 
 
 
 
This Group Says Social Media 'Has Become the Klan Den of the 21st Century'
 

Integrity First for America is doing something about it.

 
 
 
 
 
 
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