Happy Monday! As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap left by cookies and the other third-party tracking tools used to identify and connect with customers, Randi Stipes, CMO of IBM Watson Advertising. Also Chad Crook, SVP and global head of customer engagement and adoption for SAP Procurement Solutions, outlines best practices for demonstrating compassion through various channels, and offers insights on habits to avoid, particularly as 2020 continues to disrupt business operations daily. And finally, in our latest Tech Talk, InfoTrust’s Brad Prenger talks about how their proprietary tag auditing, governance, and monitoring platform (Tag Inspector) helps marketers address their compliance, data collection, and performance issues. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |