Happy Friday!

Today we have Deloitte Digital’s Managing Director, Kate Erickson looking into how AI and data can help companies to better anticipate client needs.

She writes: While AI can benefit the customer’s experience, it can also help CMOs and marketers with non-CX use cases. For example, AI can help to optimize marketing ROI, improve marketing performance and acquire new customers.

Also, we look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their business.

Using AI for dynamic pricing is definitely the smarter strategy. It uses algorithms to identify the best pricing for every possible situation based on data gleaned from customer behavior.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this 15-second survey and see how you compare with others in the industry.

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