In this year’s negotiations, some TV network groups and agency holding companies have discussed signing so-called “share” deals. In these deals, an agency group would commit to spend a certain percentage of clients’ aggregate upfront budget with a network group. Share deals have become somewhat more common over the past five years as TV networks have merged or been acquired by bigger companies. However, they have not been widely embraced and it is unclear whether any share deals have been signed in this year’s upfront market. Read more below. - The negotiation option has popped up in this year’s upfront as a means for TV network groups and agency holding companies to get around how much money individual advertisers will be willing to commit to this year’s marketplace.
- For Digiday+ members, the U.K. government is proposing a ban on ads for foods high in fat, salt and sugar on TV or online before 9 p.m. — and is weighing ending online junk food ads altogether.
- By retrofitting ads, ad agency Mustache has been able to take previously approved ads from clients and reconfigure them.
- Nick Quah joined the Digiday Podcast to talk all things podcasts including the New York Times' recent acquisition of the true crime podcast "Serial" and Spotify's recent massive $100 million deal with Joe Rogan.
Other things to know about - Today: Get instructional, actionable tips on adapting your programmatic strategy, including the importance of gathering and using first party data on today’s Digiday+ Talk with Jana Meron, svp of programmatic and data strategy at Insider Inc. Digiday+ members can register for this exclusive discussion here.
- In this webinar, hosted by Glossy and Klarna — and featuring insights and advice for beauty brands from special guest Jeffrey Burge, director of Global Marketing at Peter Thomas Roth — learn how quarantined consumers are newly spending on at-home skincare solutions. Join the conversation on August 18, 2020, at 1 p.m. EDT. Sponsored by Klarna.
| | |
|
| Top Stories |  |
|
| Business of TV | | | | Talks center on agencies committing to spend a percentage of clients’ aggregate upfront budgets with a TV network group instead of waiting for individual budgets to be ready. | | |
|
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The U.K. government is proposing a ban on ads for foods high in fat, salt and sugar on TV or online before 9 p.m. — and is weighing ending online junk food ads altogether. | | |
| Sponsored by WhiteOps | | | | Bots can drive as much as 38 percent of traffic for marketing campaigns — all of it fraudulent. In a new guide for marketers, learn how to identify and eliminate fake traffic. | | |
| Advertisement |  | | |
howdy! | Managing Through Crisis | | | | The process has allowed the full-service agency to enlist its post-production arm to help its clients adjust ads rather than press pause on advertising due to the ad content. | | |
| Sponsored by Zephr | | | | Survey: Publishers work hard to obtain audiences through quality content and experiences online, but is the same effort being applied to retain those hard-earned readers? Take this short survey on subscriber acquisition and churn to receive the full report and a $5 Starbucks gift card. | | |
howdy! | | | | | The question of whether podcasts have hit the American mainstream is kind of like asking the same about Major League Soccer. Both have grown for more than a generation, but remain smaller than their counterparts in media or sports. | | |
| Advertisement |  | | |
| Sponsored by Stella Rising | | | | In new research, leading Amazon expert Rina Yashayeva, vp of Marketplace Strategy at Stella Rising, explores Amazon shopping trends in a time of pandemic and quarantine. Download her presentation to unpack Amazon trends as well as an overall forecast of e-commerce trends among female shoppers, stretching into the year 2022. | | |
howdy! | What Comes Next | | | | A pandemic-caused recession has led to massive disruptions in publishers’ revenue streams. That paired with nation-wide calls for systematic changes has media companies reconsidering how diversity and inclusion are prioritized within their business processes and cultures. Five media executives shared their predictions with Digiday for what changes are expected to come out of this turbulent […] | | |
howdy! | Publishing in the Platform Era | | | | For now, Scroll has produced barely any revenue for its partners, a slow uptake that has made some media executives question how much to promote it on their sites | | |
| | | | | The coronavirus recession hit the local news industry at a time when it hadn't even recovered from the previous crisis in 2008. "We're certainly coming up on or in the middle of something even bigger," Lion executive director Chris Krewson said on the Digiday Podcast. "So I don't see much hope of them recovering from this one either." Krewson obviously isn't rooting for a slow recovery, even as he predicts one. "That's what we've identified as the trend that we need to be ready to help on," he said. |
|
|
