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| Brand spent big on media placement for a variety of new ads last week By Erik Oster Last week saw an overall increase in spending on national broadcast campaigns. Advertisers spent nearly $848 million compared with a little over $822 million the previous week, according to Kantar Media. Spending on placement for new creative also rose, from just under $89 million to nearly $122 million. Advertisers spent more on placement during the... Read more » |
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| The comedian remains under contract to the network through 2019 By Jason Lynch |
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| Promoted Content by Rocket Fuel | | AI's impact on the 1:1 future |
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| CBS falls to No. 3 for 2016-17 but is tops in total viewers for 9th straight year By Jason Lynch |
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| House of Cards toys again with the real world By Tim Nudd |
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| Revivals, military shows and knocking digital advertising By Jason Lynch During the annual broadcast upfronts last week, most of the networks picked up right where they left off last year: reasserting their dominance by repeatedly pummeling digital advertising, especially in light of advertisers' renewed concerns about online placement in offensive environments on platforms like YouTube. "Promising brand safety is a really low bar, and some... Read more » |
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| His show will debut on the platform this fall By Jason Lynch James Corden has spent the past two years dominating YouTube with his Carpool Karaoke segments. Now the late-night host is ready to tackle another digital platform: Snapchat. The Late Late Show host is partnering with Snap Inc. to create a new digital series for Snapchat's Discover platform, which will debut this fall. The new series,... Read more » |
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| Speeches emphasize the importance of serious reporting and satire By Marty Swant While the 2017 Peabody Awards celebrated the best in broadcast at local, national and international levels, the defense of journalism was front and center on Saturday night, with celebrity presenters and recipients lavishing praise on an industry that's come under immense scrutiny and hostility since President Trump took office in January. In her opening remarks... Read more » |
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| Featured Jobs | | RealClearLife 10019, New York City | | Fox News Channel New York City, New York (US) | | Footwear News New York City, New York (US) | | American Trucking Associations Arlington, Virginia | | Figure 1 New York (US) | | |
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| The drama’s creator says no one will ever be truly dead on the series By Jason Lynch One of the most-buzzed about moves during the broadcast upfronts this week was NBC's decision to move This Is Us to Thursdays at 9 p.m., where it will help bring Must-See TV back to the network. But in reality, buyers and audiences haven't stopped talking about the show since last year's presentation, when its upfront... Read more » |
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| Some networks left buyers cheering, while others had them cringing By Jason Lynch Another upfront week is in the books, and while the week's usual highlight was MIA this year--Jimmy Kimmel skipped his annual upfront roast at ABC's event to stay in L.A. with his newborn son, who continues to recover from open-heart surgery--the other networks filled the void with plenty of laughs and cringeworthy moments. As each... Read more » |
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| Things are getting heated between ABC, NBC, CBS and Fox By Jason Lynch The broadcast networks have mostly been leaving one another alone during upfront week, instead directing their vitriol toward a common enemy--digital advertising, which both NBCUniversal and Fox blasted on Monday. But when it comes to one particular hot-button issue--ABC's upcoming revival of American Idol, which aired on Fox for 15 seasons--the gloves have come off.... Read more » |
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