Good morning!

It is surprising how many agencies and consultants sell brand strategy buzzwords as the most critical element of a brand. But in reality, these are second or third-tier at best.

However, the most effective approach that drives customers to choose your brand over others, is a rarely talked about brand strategy. Enter ‘de-positioning’.

Todd Irwin, CSO and Founder of Fazer, unravels de-positioning and shares practical advice based on learnings from Starbucks and Apple, the two masters of de-positioning.

Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe!