With open rate tracking now being blocked by at least one major email client – which, given the precedent set by things like the crackdown on third-party cookies, may prompt others to follow suit – how can marketers adapt? Is it time for a long-overdue rethink of how to approach email marketing?
Speaking at the Festival of Marketing on a panel about digital transformation in finance, Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, told delegates, “The limit is our own beliefs about what customers are prepared to do, so expect ever more complicated journeys… to be done digitally.”
Join us for a roundtable discussion delving into how AI can lead to effective decision-making, fast progress, and the certainty to let the creativity that only humans can bring, flourish.
On Thursday 17 June, join Influencer Intelligence and guest speakers from luxury cosmetics brand COTY and Muslim influencer network M.I.N, for a dynamic discussion on how brands should source the influencers and celebrities they want to work with, making the most of the opportunities content creators have to offer in this day and age.
