OK, we're officially past Thanksgiving (we hope you had a wonderful—and safe—holiday), so it's now time to focus on holiday sales (more on the results of shopping's biggest weekend below). Over the holiday weekend, several big ads dropped including Apple, which tapped rising rap star Tierra Whack and a miniature version of herself to show off the HomePod Mini. Watch it here.

More holiday ads:

• Xfinity followed up last year's classic ET sequel with some more star power, having Steve Carell play a Santa who is completely over 2020 and wants to deliver special gifts this year. Watch it here. 
• French grocery chain Intermarche departed from its typical holiday tone for an emotional spot honoring healthcare workers and caretakers. Watch it here.

With crowds lacking across the country on Black Friday, Americans took to the internet to make their holiday purchases. Here's a few datapoints to know:

• Americans spent $9 billion on Black Friday. That's a record for Black Friday—and the second biggest U.S. shopping day ever behind last year's Cyber Monday.
• Americans spent $5.1 billion on Thanksgiving. That's also a record.
• On Black Friday, 40% of purchases were on mobile.

Read our analysis: Despite financial woes, Americans shopped early, perhaps because consumers are aware that shopping close to Christmas this year may not mean their gifts will arrive in time.

Tony Hsieh is best known for building Zappos into an online shoe empire, but Hsieh also invested heavily in Las Vegas. He adopted the city as his hometown, helping revitalize the downtown area by spending $350 million on real estate, tech startups and other ventures.

His legacy: Hsieh changed ecommerce in a number of ways, while also being a great citizen and helping his community.

More news and insights from the long weekend:

• Green Wednesday, Second Only to 4/20 as a ‘High Holiday,’ Set to Break Cannabis Sales Records
• What Marketers Should Know Before Building an Amazon Keyword Strategy
• Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever
• FS1 Meets Street Fighter as Skip Bayless and Shannon Sharpe Battle in Arcade-Themed Promo
• Opinion | Why We Need a ‘Bye Week’ in Corporate America

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The retailer, which is one of the world's largest restaurant chains, promises affordability along with sustainability.

Sales will benefit an environmental cause, though the issue is hardly cut and dry.

Childline celebrates individuality amid the pressures to fit in.

Without comments or public profiles for everyone, Snapchat’s TikTok competitor has a way to go.

Uncommon compellingly conveys both low weight and low environmental impact.

Campaign by Saatchi & Saatchi New Zealand heroes 2021 Hilux model.