For some time now, Apple has given the impression that it doesn't like online advertising. Now, it appears to be building its own DSP. Additional coverage: - Ad revenue at Blavity, Black Enterprise and Revolt has grown since agencies made commitments to allocate more dollars to Black-owned media last year.
- In the second episode of The Return podcast, ad agency Fitzco has their first day back to in-person, in-office work. After two years apart, the agency grapples with anxiety and excitement, new Covid-19 safety protocols and even a few technological hiccups.
- This week's Digiday+ Future of TV Briefing looks at how the economics of TV and streaming production and development are shifting amid the broader economic downturn.
- DTC hydration brand Buoy is turning to TikTok influencers to show how it can help people living with chronic illness and highlight its commitment to a widely underrepresented consumer segment.
- Consumer experience intelligence platform Disqo unveils a new tool today — called Outcomes Lift — to help agencies, marketers and platforms measure whether their advertising generates business outcomes.
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| Top Stories |  | | Ivy Liu |
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| | | | | For some time now, Apple has given the impression that it doesn’t like online advertising. | | |
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howdy! | | | | | Ad revenue at Blavity, Black Enterprise and Revolt has grown since agencies made commitments to allocate more dollars to Black-owned media last year. | | |
| | | | | Audio content offers an emotionally-charged experience, creating opportunities for brands to build meaningful connections with consumers. | | |
| Advertisement |  | | |
howdy! | | | | | In the second episode of The Return podcast, ad agency Fitzco has their first day back to in-person, in-office work. After two years apart, the agency grapples with anxiety and excitement, new Covid-19 safety protocols and even a few technological hiccups. | | |
| | | | | With third-party cookie deprecation on the horizon, publishers are working on deeper understandings of their audiences to drive ad performance and attract brands. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how the economics of TV and streaming production and development are shifting amid the broader economic downturn. | | |
| Advertisement |  | | |
| | | | | Both opportunities and challenges are emerging as connected TV solidifies its role as part of the advertising mix for omnichannel marketers. | | |
howdy! | | | | | DTC hydration brand Buoy is turning to TikTok influencers to show how it can help people living with chronic illness and highlight its commitment to a widely underrepresented consumer segment. | | |
howdy! | | | | | Consumer experience intelligence platform Disqo unveils a new tool today — called Outcomes Lift — to help agencies, marketers and platforms measure whether their advertising generates business outcomes. | | |
| | | | | The role of the CRO includes more responsibilities than it did just a few years ago, but navigating through two economic slowdowns in two year's time was an unexpected one. |
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