Apple is quietly pushing a TV ad product with media agencies With more ad tech in prospect, Apple is approaching Madison Avenue with a different tack. Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources. Additional coverage: - Fender is tapping into its history and heritage, using nostalgia marketing and experiential to get the attention of its current consumer base as well as new musicians.
- This week's Digiday+ Future of TV Briefing features a conversation with MLB's revenue chief about the league's streaming deals with Apple TV+ and Peacock and its streaming plans for future seasons. More in this Digiday+ Future of TV Briefing.
- Research from Horizon Media finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures -- and these trends are moving faster than ever before.
- A Digiday survey found that agencies' confidence in TV's success as a marketing channel has actually grown over the last six months -- even if their ad spend doesn't show it.
- Furthering its belief that SaaS is becoming a more vital element in most marketers’ plans and executions, the highly acquisitive Stagwell just purchased control of Maru Group, a software experience and insights data platform.
- Spirits brand Nectar took to TikTok to create highly shareable videos and entice Gen Z and millennial consumers to try its hard seltzer drinks.
- Lately, the gaming sector appears to be winning the battle for the metaverse — as far as brand partnerships are concerned, at least. As NFT sales dry up, marketers have continued to pump money into gaming partnerships.
Other things to know about - Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys.
- CTV’s nimbleness is an advantage throughout the holidays, as advertisers are leveraging it to adapt their messaging and direct consumers, whether they are early-bird or last-minute shoppers. Sponsored by MNTN.
- Register for this webinar on October 18 at 1 p.m. EDT to learn more about how marketers can achieve measurement confidence as they navigate numerous economic uncertainties. Sponsored by Cardlytics.
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| | | | | And with more ad tech in prospect, the iPhone maker, and tech behemoth is approaching Madison Avenue with a different tack. | | |
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howdy! | | | | | The brand is doing so to promote its new line of instruments, American Vintage II, a roll out of designs from the ‘50s, ‘60s and ‘70s remade for today’s consumers. | | |
| | | | | CTV’s targeting and measurement allows brands to reach customers with engaging TV ads more effectively — especially during the holiday season. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing features a conversation with MLB’s revenue chief about the league’s streaming deals with Apple TV+ and Peacock and its streaming plans for future seasons. | | |
| | | | | Content filtering ensures a brand’s reputation is not blemished by a platform that pairs their ads with objectionable video. | | |
howdy! | | | | | Research from Horizon Media finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures — and these trends are moving faster than ever before. | | |
| Advertisement |  | | |
| | | | | As personalization technology evolves, the next-generation of tools will enable publishers to build and scale solutions that improve their business outcomes. | | |
howdy! | | | | | A Digiday survey found that agencies’ confidence in TV’s success as a marketing channel has actually grown over the last six months — even if their ad spend doesn’t show it. | | |
howdy! | | | | | Furthering its belief that SaaS is becoming a more vital element in most marketers’ plans and executions, the highly acquisitive Stagwell just purchased control of Maru Group, a software experience and insights data platform. | | |
| | | | | NYGuild's president Susan DeCarava shares how union workers are using community to make change within media. |
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