Motivating Your Clients and Patients with Dr. Andrea Busby

This podcast is the second installment of The Club Industry Podcast: ABC Financial Services Edition on Healthcare and Fitness Integration. This installment features Dr. Andrea Busby, a licensed clinical psychologist specializing in health behavior change. She shares how to motivate your clients.

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Why and How Health Club Operators Should Focus on Healthcare and Fitness Integration

Regardless of the type of facility with which you are affiliated, you are most likely missing opportunities to capture and bind members to your organization, but here are some steps you could take to attract those individuals.

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Fitness Franchising Growth from 9Round’s Shannon Hudson 

In the 25-minute long January Club Industry Podcast, 9Round CEO and co-founder Shannon Hudson shares why franchising has been an asset in the growth of his brand and what he thinks the future holds for franchising and the kickboxing model. This month’s podcast is sponsored by Listen360. Hudson is just one of the many podcasts you can download. Others include Club Greenwood President Paula Neubert, Alloy Training CEO Rick Mayo, 24 Hour CEO Tony Ueber, Gold’s Gym International CEO Adam Zeitsiff, Crunch Signature CEO Keith Worts and more. You can stream or download each episode for free at Club Industry's SoundCloud page.  

Cardio and Strength Changes and Trends 

More fitness facilities are clearing space for group activities, but that doesn't mean cardio and strength equipment will go away. The latest Club Industry report, "Cardio and Strength Equipment Trends, Technology, Purchasing and Maintenance," shares how group training and technology are changing cardio and strength equipment, how to make better cardio and strength equipment purchasing decisions, and how to ensure you maintain your equipment for a longer life and less down time. To download the full report, click here.

How to Succeed with Marketing, Retention and Sales

In the fitness industry, few skills are more valuable than one's ability to sell, market and retain. Clubs and studios that succeed in these three key areas are almost always the ones that grow and prosper. Register for this free Master Class webinar "Keys to Your Success Are Found in How You Market, Sell and Retain," presented by Maria Turco of Honor Yoga at 2 p.m. Eastern on Tuesday, Jan. 28, during which Turco will share insights and best practices from her 25 years of success in the industry. Register now by going  here.