Also: Intimate Oscars ceremony showcases people over spectacle, Reddit responds to child pornography lawsuit, Twitter creates tools to let top users charge for content access, and more.

TODAY’S HEADLINES – 04.26.2021  
 
• 

DAILY SCOOP

Apple launches long-anticipated user privacy tool, the financial cost of racial inequality for film and TV, and HBO knocked for inaccurate subscriber numbers

Also: Intimate Oscars ceremony showcases people over spectacle, Reddit responds to child pornography lawsuit, Twitter creates tools to let top users charge for content access, and more.


• 

THE BUSINESS MIND

How to read and communicate about an income statement

These essential snapshots of an organizations’ financial health (sometimes called profit and loss or P&L statements) are handy tools for communicators—if they know how to decipher them.


• 

SOCIAL MEDIA

50 quick keys to social media success

Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.



• 

WINNING CAMPAIGNS

Auto repair company donates $100k in free car repairs, earns 187 million impressions

RepairSmith wanted to help its community members during COVID-19. Its awareness campaign earned media coverage and first place in the Automotive Campaign category of Ragan’s PR Daily Awards.


• 

DAILY SCOOP

Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email

Also: Tesla issues a public apology in China, California theme parks require proof of vaccination, W.W. Norton pulls book promotion amid sexual harassment claims against author, and more.


• 

PR INDUSTRY

How to prepare for the future of hybrid events

As in-person gatherings become possible once more, how can comms pros incorporate the lessons of the past 12 months and more of digital transformation?


• 

EMPLOYEE ENGAGEMENT

How to pursue true, genuine employee engagement

Workers want to know they’re respected, valued and appreciated — not a generic ‘thanks!’ or a meaningless work anniversary reminder.



• 

WINNING CAMPAIGNS

Museum’s press preview around African American experience in WWI boosts awareness and attendees

The National Museum of African American History’s campaign received media coverage, leading to large crowds. This won the Corporate Communications Campaign category of Ragan’s PR Daily Awards.


• 

STORYTELLING

How marketing tied to environmental activism results in ‘greenwashing’

Here are some pitfalls to avoid when highlighting your commitment to the environment this Earth Day.


• 

CRISIS COMMUNICATIONS

How to analyze information disorder for a strategic response

With the threat of weaponized information threatening organizations large and small, here are some tips to help protect yourself from malicious fake news.


• 

CONTENT MARKETING

Podcast secrets: 5 tips for developing a loyal following

Building your audience with your audio platform requires deep knowledge of target demographics and a generous helping of patience.



• 

RESEARCH

Report: The role of communications pros expands dramatically amid relentless global crises

Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.


• 

LEADERSHIP COMMUNICATIONS

Messaging mistakes in the wake of the Derek Chauvin verdict

After jurors found Chauvin guilty of all charges, some organizations and public figures jumped into the fray with ill-considered statements.


• 

CRISIS COMMUNICATIONS

Experts advise careful, coordinated response to Chauvin trial verdict

As the country reacts to the court’s decision, communicators are weighing how to take a stand.


Ragan's Social Media Conference at Disney World

Join Ragan and your peers at the year's most anticipated social media conference.

September 8-10, 2021, Swan & Dolphin Resort, Disney World, Florida

Learn the strategies and secrets to reach your audience, grab attention, and impact your bottom line.

Register now. In-person or virtual streaming.


This email was sent by: Ragan Communications
10 S. La Salle Street, Suite 310 Chicago, IL, 60603, US, cservice@ragan.com
Unsubscribe From All/Update Profile  |  Unsubscribe
Sent to: newsletter@newslettercollector.com