Google’s ever-growing influence over media dollars is unquestionably a headline-grabbing issue. The same can't be said for Apple. So even when Apple’s marketing says it must upend data collection methods that are inextricably linked to advertising because they breach people’s privacy — it chimes with fans. That’s regardless of the fact that in doing so, Apple has made its own ads offering relatively more competitive. This is the fourth piece in our Long Goodbye series, covering life after the third-party cookie. Visit our continuously updated landing page here. Read more below.

• Between recent tech updates and announcements that reshape advertising, it will be Apple that marketers turn to now for leadership on privacy issues that matter to their media spends.
• In light of Texas' recently passed abortion laws, women's wellness brands took at a full-page ad out in the New York Times to respond.
• This week’s Digiday+ Media Briefing checks in with publishers to see where things stand with fourth quarter ad sales as the biggest season in the sales cycle approaches.
• Digiday caught up with Denny's chief brand officer to understand how he's thinking about marketing now, what changes stay past COVID and how the brand is thinking about working with college athletes.
• Search and digital marketing vet Kevin Ryan is avoiding search in favor of Facebook ads in his small N.J. Assembly campaign, but says nothing beats in-person voter contact.
• The Times (UK) and The Sunday Times are changing the way they commission stories to grow digital subscriptions.
• Stagwell chairman and CEO Mark Penn is focused on growing its roster of SaaS products and updating its media arm to fold in first-party data generation that’s not cookie-dependent.