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Hi John, here's what you need to know for October 7th in 3:11 minutes.

🎟 On October 16th, some of UK’s most influential women will be discussing leadership and investing. Join us in London to hear from AllBright co-founder Debbie Wosskow, Code First Girls CEO Anna Brailsford, and Director at Fidelity International Maike Currie. Spaces are limited: register here

⏳ Keep it brief

  • The US economy added fewer jobs than expected in September, but the country’s unemployment rate hit a fresh low
  • Apple’s suppliers are gearing up for more new iPhone sales than they were expecting

A Jobbing Economy

A Jobbing Economy

What’s Going On Here?

Data released on Friday showed that the US economy added 136,000 jobs in September. And while that was fewer than economists predicted, the country’s unemployment rate also fell to 3.5%: a 50-year low.

What Does This Mean?

Investors largely ignored the disappointing job additions – perhaps because the official estimates for job growth in previous months were simultaneously increased. And those that were added may be more permanent: only 1,000 September hires were due to preparations for next year’s US census, compared to 25,000 in August.

There wasn’t much change in the number of people available to work last month, but more of them found jobs – which helped lower the unemployment rate. More working people bodes well: they’ll receive salaries which they can spend on sustaining the US’s longest-ever period of economic expansion.

Why Should I Care?

For markets: Stuck in the middle.
Between Friday’s jobs data and the surprisingly weak US manufacturing and services industry survey results published last week, investors didn’t know whether they were coming or going: they sold off stocks early last week, only to buy them back by the time Saturday rolled around. Some had predicted a weaker US economy might lead its central bank to lower the country’s interest rates again this month, giving stock prices a boost – although solid job creation may now make that less likely.

The bigger picture: America, you’ll have to WeWork harder.
The hammer hasn’t fallen just yet, but future US jobs data will have to pedal uphill against announced job cuts from under-fire coworking space company WeWork. It’s shortly putting 2,000 employees – a quarter of its workforce – OutOfWork. Likewise Silicon Valley tech company HP: it’s flagged 9,000 job cuts (16% of its staff) to come over the next few years in order to reduce costs. And these companies aren’t alone: in September, US retailers shed employees for the eighth month in a row.

Central Banks

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Central Banks

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Golden Delicious

Golden Delicious

What’s Going On Here?

According to reports on Friday, Apple recently told its suppliers to increase their iPhone 11 production – suggesting that the company’s anticipating higher customer demand than previously for its $700-plus handset.

What Does This Mean?

Whenever Apple (or anyone else, for that matter) launches a new product, it forecasts how much demand it expects there’ll be and then places the relevant orders with its suppliers. But Apple always leaves some leeway to increase or decrease the size of those orders once it develops an even better idea of how many units it’ll shift. The company now appears to think it may sell more of its flagship new smartphone than initially forecast – and has told its suppliers as much, reportedly asking them to produce 10% more iPhones than it’d originally requested.

Why Should I Care?

For markets: Apple’s tree sprouts.
Shares of Apple’s Asian suppliers rose on Friday: they’ll earn more from producing more iPhones as production processes are already in place. And Apple’s stock rose too. Its share price historically ebbs and flows in response to such reports (or their absence): investors may reckon they indicate strong iPhone sales to come. Those remain crucial for Apple: iPhones still contribute most of the company’s sales, even though it’s now focusing on growing its more profitable services division. The slightly lower price tag on some iPhone 11 models may be keeping customers loyal who’d otherwise have defected to arch-nemeses Samsung and Google (tweet this).

For you personally: James and the Giant… Apple.
Beyond being a favorite among Finimizers, Apple’s sheer size means it represents 4% of the entire US stock market. Investors who bought the company’s shares based on Friday’s news therefore influenced the direction of the stock market as a whole, taking “passive” investors – who might not have elected to buy Apple’s shares directly, but could still own a slice via exchange-traded funds which group together several stocks – along for the ride.

FAANGs

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💬 Quote of the day

“When you lose a couple of times, it makes you realize how difficult it is to win.”

– Steffi Graf (a German former professional tennis player)

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🤔 Q&A RE: Tidying Up With H&M

“Could Ted Baker reduce its product range and sell fewer items at a higher price in order to re-establish its luxury credentials (and its profitability)?”

– Paul in Birmingham, UK

“It’s certainly an option – but it’s not without its risks, Paul. For one thing, Ted Baker would probably want to launch a major marketing campaign to support its new strategy – but after booking a loss in the last six months, the money it’d need to pay for that may be required elsewhere. And Ted reducing its product range might be an even riskier step. Having twice been caught out by unexpected temperatures this year, Ted might prefer to have more products available, rather than less, in order to attract customers whatever the weather.”

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