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| Top Stories |  | | Ivy Liu |
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| | | | | While Google’s crumbling cookie and Apple’s ATT crackdown have spurred diversification, DTC brands are still dedicated to Meta and Google. | | |
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howdy! | | | | | Thirty-four publishers signed on to a new program through Pinterest aimed at adding more video content on the platform in exchange for ad revenue potential. | | |
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| | | | | The fragmented nature of the RMN ecosystem has made it difficult for advertisers to measure across disparate networks, but as brands gain more knowledge, they’re finding solutions. | | |
howdy! | | | | | Hasbro is investing in college athletes to gain traction among Gen Z sports fans, starting with a new sporting event, Nerfball. | | |
| | | | | As large organizations face extra data security and privacy scrutiny, conducting internal audits can ensure the company is adhering to strict standards. | | |
howdy! | | | | | More than 200 media agency, brand and ad-tech folk gathered in Naples, Fla., to address challenges and opportunities the industry faces. | | |
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| | | | | With next year’s third-party cookie deprecation deadline looming, digital advertisers continue experimenting with new tools to help them navigate the changing landscape. | | |
howdy! | | | | | In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on how media agencies’ clients are shifting ad spending within digital channels, and how agencies are finding Meta’s platforms aren’t worth the investment. | | |
howdy! | | | | | BeReal launches its first global campaign, hoping to drum up buzz with users. Now, marketers are reconsidering the app. | | |
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