Beats Electronics, the brand formerly known as Beats by Dre that was acquired by Apple in 2014 for $3 billion, is making more big changes to its ever-fluid global ad agency roster. According to multiple parties familiar with the business who spoke to Adweek on background, the audio company will be taking more of its...
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January 26, 2018
Advertising & Agency Daily
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Apple’s Beats to Bring More Work In-House as Lead Agency Anomaly Takes ‘a Breather’
The Martin Agency Promotes Karen Costello to CCO in the Wake of Joe Alexander’s Scandalous Departure
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