Email remains an anchor for many marketing programs, even in the mobile-first age. That’s why email marketers — and other marketers besides — are bracing themselves for the iOS 18 release. Contributor Brian McKenna gives us a rundown on what to expect from the update so nobody’s campaign skips a beat.

Also today, contributor Jim Ewel shares four early wins for marketers adopting AI tools. These big wins across content, websites and other marketing areas drive real results.

Breakthroughs in marketing technology are why I’m looking forward to The MarTech Conference, our free, online, two-day conference. Happy to share here that you can check out what’s on the horizon by reading the just-released agenda.

Chris Wood
Editor

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Email marketing

iOS 18: Brace yourself for the new Apple Mail inbox

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Prepare your campaigns for iOS 18, which will bring major updates to Apple Mail, including AI features and inbox tabs.

Marketing artificial intelligence (AI)

4 ways to achieve early wins with AI in marketing

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Integrate AI into your marketing strategy with these practical, incremental steps that drive real results.

Marketing technology

HubSpot experts share tips for successful CRM implementations

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Whether you're using HubSpot support or implementing on your own, here are some factors and steps to consider.

MarTech webinar

Mastering email campaign execution

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Get insights into the latest trends, best practices, and real-world examples of successful email campaigns.

Marketing artificial intelligence (AI)

AI-powered martech news and releases: August 22

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A new startup is using AI to help computers generate smells in order to improve healthcare and make safer, aromas for consumer goods.

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Marketing technology

Why you need to master martech tool management

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How to ensure data privacy, control platform access and improve processes without extensive technical knowledge.

MarTech buyer's guides

Compare 11 top marketing automation platforms

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Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Marketing artificial intelligence (AI)

Google AI Overviews have negligible impact on traffic, say publishers

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So far, AI Overviews is not wrecking publishers' traffic — plus other AI Overviews news.

Free online event

Have you seen the MarTech agenda!

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30+ expert-led sessions, live community meetups, Q&A with a panel of MOps leaders, and more — yours for free. See the just-launched MarTech agenda, then grab your free pass!

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