People aren’t sharing data with apps thanks to Apple, and that’s left ad tech vendors with less location data to sell. Now, they’re trying to plug the gap with data from IP addresses or a mobile carrier. Read more below. Other things to know about - Get insights from Andrea Blieden, U.S. general manager at The Body Shop, during a live podcast to kick off Amazon Strategies, a two-day forum and workshop in New York City.
- At the Digiday Video Advertising Summit, agency execs told us that measurement and technology pose more urgent challenges to video advertisers than even creative production. Sponsored by Hulu.
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| Transparency | | | | People aren’t sharing data with apps thanks to Apple, and that’s left ad tech vendors with less location data to sell. Now, they’re trying to plug the gap with data from IP addresses or a mobile carrier. | | |
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howdy! | Video Anywhere | | | | The streaming wars have dried up the programming acquisition market for cable TV networks, compounding the challenges they are facing as pay-TV viewership erodes. | | |
| Sponsored by Bannerflow | | | | From hybrid models to full-fledged digital teams, in-housing allows brands to turn their digital capabilities on and off line with what’s required (and when). Join us on February 26th at 10am GMT as we discuss in-housing's impact on creativity and ROI. | | |
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howdy! | Modern Newsroom | | | | Kevin McCarthy, a Republican from California, is the House of Representatives minority leader. Vincent Fong represents represents California’s 34th district in the California Assembly. California exemplifies how the power of an idea and the will to achieve can change the world. From the 49ers to the Valley farmers to the engineers in the Mojave Desert […] | | |
| Sponsored by Moat by Oracle Data Cloud | | | | As we enter another decade of robust growth for digital marketing, here are five trends shaping the future of measurement that will help marketers plan for a quantifiable and successful future. | | |
howdy! | Future of Work | | | | In the latest edition of our Confessions series, a former executive producer who has worked both for production companies and agencies says she feels she needs to leave advertising after speaking out about gender discrimination and harassment. | | |
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| Sponsored by Celtra | | | | In a new guide, learn how marketers are using technology tools like creative management platforms to bring more automation and efficiency to creative production. | | |
howdy! | Future of Work | | | | Free food, snacks and beverages are now a staple at many media and marketing-related companies. But for companies picking up the tab for such perks, justifying the expense is more of an art than a science. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Fighting over pay increases is one thing. The next phase of conflict between management and labor in media is about who is in charge. | | |
| | | | | "More and more media companies are becoming DTC brands, and what does that do to the way you're operating?" Gear Patrol CEO Eric Yang asks. "We think playing in the middle is a dangerous place to be at our size." |
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