Apple's Powerful Lullaby

Apple followed its six-minute slapstick salute to remote work with an ad whose tone is far more sobering. A simple series of shots of a sleeping baby—who represents all babies in the 2020-born Generation Alpha—is overlaid with a gentle voice making a spoken-word promise that the brand will be completely carbon neutral by the baby's 10th birthday. The ad comes with a statement that the company will achieve this goal with such measures as low carbon and recycled materials design, expanding energy efficiency and more. [Watch it here.]

More outstanding creative: Burger King Celebrates Christmas in July Because 2020 Just Needs to End Already

Let's face it. We're all over 2020 already. So let's just call it Christmas and move onto 2021. Burger King is trying to do that, kicking off a Christmas in July promotional celebration with a restaurant decked out in its finest jingle bells. [Watch the spot here.]

Omnicom's DDB Worldwide has elevated two internal leaders to its top executive roles. Marty O’Halloran is taking on the global CEO position, rising from his position as chairman and CEO of DDB’s Australia and New Zealand offices, where he led DDB Sydney to be the runner-up for Cannes Lions’ 2019 Agency of the Year in the Pacific region, among other honors. Justin Thomas-Copeland is the company's new North American CEO, moving from his previous role as global CEO of OPMG Health.

Planned moves: Omnicom chairman and CEO John Wren called the duo "transformative leaders with unique insight into creating successful global brand experiences."

Twitter has suspended 7,000 accounts related to QAnon, a set of pro-Trump conspiracy theories about the so-called "deep state," in an effort to stop the spread of misinformation. The platform will also limit the reach of related content and "block URLs associated with QAnon," a move that is expected to ultimately affect 150,000 accounts.

It was Twitter users themselves that pointed out misinformation from the Donald Trump campaign itself. A Facebook ad that aligns Trump with law enforcement against U.S. protesters in what it calls "public safety vs. chaos & violence" included a photo of protestors clashing with police. The problem? The photo was not of U.S. protesters and police, but instead was a photo from the 2014 pro-democracy revolution in Ukraine.

Live sports are resuming with strict quarantine controls, including barring fans from stadiums. But those empty seats mean there's a whole lot of room for advertising—and advertisers are ready to fill that space. Fox Sports, for example, has already sold 90% of its MLB ad inventory as advertisers seek to get in front of sports-hungry fans. The league itself is working with brands like Google Cloud, which will run its stat-tracking systems, and Sony, which will create artificial fan noise in stadiums. The MLB has also created virtual tarps that can be digitally placed around the stadium for ad signage purposes.

Similarly, the NBA is aiming to continue the momentum established by the wildly popular ESPN documentary The Last Dance with campaigns that include user-generated fan content through partnerships with Twitter, Snapchat and TikTok.

Immersive experiences: NBA CMO Kate Jhaveri says the goal is to "make sure our fans feel as if they are in the middle of the action."

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Lockdown has brought out the baker in many of us, and as a result, King Arthur Flour saw a sales boom of more than 2000% year-over-year. To accompany its popularity, the company announced a rebrand—and a renaming to King Arthur Baking Company—that married modern design with broader appeal for its expanded set of customers. The overhauled logo is not only cleaner and more minimalistic, but it also replaces its signature knight (who is supposedly King Arthur, but has the look of a religious Crusader), with a simple wheat crown.

More in store: The company also says additional products and initiatives are on the horizon.

More of Today's Top News and Highlights

Agency FCB/Six developed a stock market-inspired campaign platform called “Publicly Traded,” that uses search engine activity about STDs to create visualizations similar to stock price charts. When search volume for, say, chlamydia, HIV, syphilis, herpes or gonorrhea goes up, it triggers dynamic pricing, meaning the price of a bumper pack of condoms online goes down and becomes cheaper when transmission is (theoretically) on the rise.

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They've re-released "One Love," with all proceeds going to the child advocacy group.

It’s the latest holding company to divulge this information.

Amanda Baldwin is living proof that total major career pivots are possible… and rewarding. From her early days as a Wall Street investor, Amanda fell in love with the beauty industry—but more from an analytical sense. She quickly realized what could never be captured in a spreadsheet was her growing passion for brands and creativity.

L.A. storefront offers 'window shopping' for brands owned by women of color.

Working together smarter and with as much empathy as possible.