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Amid the global smartphone market slump, Apple has fine-tuned its strategy to offer a more expansive smartphone lineup, offering models at lower price points than its flagships — a strategy that US consumers are proving to be receptive to, according to data from Consumer Intelligence Research Partners covering Apple’s fiscal Q4 2019 (ended September 28, 2019).
Apple’s lower-end models — the iPhone XR and the new iPhone 11 — collectively accounted for nearly half of US iPhone sales during Apple’s fiscal Q4, highlighting US consumers’ preference for affordability over feature functionality. | - The iPhone XR remained the best-selling iPhone model in the US by sales. The device, which launched for $749 last year, accounted for more than one-third (36%) of US iPhone sales during the quarter. However, this figure is down from 48% — the highest share for an individual model since 2015 — in the previous quarter, likely in part due to the debut of Apples next-generation of iPhones.
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- The iPhone 11 captured half of the US sales of the three newly launched iPhone models. Apple introduced the $999 iPhone 11 Pro, the larger $1,099 iPhone 11 Pro Max, and the lower-priced iPhone 11, which starts at $699, in September. These models represented 20% of US iPhone sales during Apple’s fiscal Q4, despite being available for only the last two weeks of the period.
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