As the first decade of the 2000s came to a close, Adweek had no trouble naming the Campaign of the Decade: Apple's "Get a Mac."

Starring actors Justin Long ("I'm a Mac") and John Hodgman ("I'm a PC"), the campaign was minimalist and charming, while also injecting more personality into Apple's marketing than any of its previous work. 

(Seriously, think of Apple ads from before the 2000s, and they're all either deeply sincere, like "Here's to the Crazy Ones," or 100% style, like the "Silhouette" campaign for iPod. "Get a Mac" brought recurring characters, approachability and a bit of swagger to the brand.)

The campaign wrapped after 66 spots from 2006 to 2009, and we haven't seen it since. I've heard rumblings that Long didn't look back too fondly on it, but it certainly was a boon to Hodgman's career, which was just beginning as an author and on-screen personality when the ads began running.

On Monday, as Apple closed out its 45-minute event about new computing products and technology, we were treated to the classic "one more thing" moment. But this time, instead of a surprise gadget reveal, it was Hodgman, returning to his PC role and just as geekily charming as ever.

Give his clip a watch here, and while you're at it, be sure to check out the new celebrity-packed "Behind the Mac" spot that was released shortly after the event.

What's your favorite Apple campaign of all time? (And yes, yes, we all like "1984," but I want to hear some real deep cuts.) Let me know at the email below or at @Griner on Twitter.

David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com

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The tech giant unveiled its new MacBook Air, MacBook Pro and Mac mini today

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